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Marketing Automation and Lead Program Manager

  • Location: North Andover, MA
  • Start Date: 1/2/2020
  • Job ID: 20-00001
  • Posting Date: 1/2/2020
  • Job Type: Direct Placement
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Job description
  • Collaborate with our global Marketing teams to implement integrated campaign best practices for all outbound programs
  • Manage and maintain marketing automation system (Marketo) along with the involved processes, procedures, SLA's, programs and technical workflows. Interpret and implement new requirements as required
  • Create Standard Operating Procedures for the creation of marketing programs within Marketo, acting as the primary "power user to cross-train and support marketing team members on the best-practices and usage of the system
  • Manage outside partners on the setup and execution of marketing campaigns within Marketo system
  • Develop processes to continually improve database quality through data enrichment and data quality scoring
  • Analyze campaign performance to measure success and verify application of best practices and make recommendations for future change
  • Oversee marketing qualified lead distribution system and follow-up process, including lead assignment logic, lead source definition, and reporting
  • Oversee integration of various Marketing technology platforms with the goal of creating a single view of customer data including Marketing Automation, CRM, and CMS systems
  • Develop best practices for targeting and campaign development to effectively reach defined target audiences
  • Build out of campaigns as needed in marketing automation system
  • Communicate effectively with all levels of internal and external personnel, both verbally and in writing
  • Bachelor's Degree in Marketing, Communications, Business or a related field
This position has no direct reports
  • 5-7 years of marketing experience with a B2B company and 3+ years of experience with marketing automation tools and CRM tools like Marketo and Salesforce
  • Demonstrated understanding of marketing automation best practices, industry standards, lead generation/nurturing, lead lifecycle and management, scoring models, data hygiene and database segmentation
  • Marketo Certified Expert preferred
  • Proactive ability to work effectively and with a sense of urgency in collaboration within and across a fast-paced, dynamic and metrics-driven environment
  • Strong Microsoft PowerPoint and Excel skills required as well as proficiency with the entire MS Office suite
  • Demonstrates strong problem-solving skills
  • Exceptional communication skills, strong writing skills
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Up to 10% travel including international travel
Posted by Michelle Rodriguez
Technical Resource Manager- West Coast
(800) 821-4644 x 7685